欧睿国际最近发布的报告显示,2016年全球服装、鞋类行业增长了3.8%,总值为1.7万亿美元,这是自2008年以来增长最弱的一年。2015年的增长率是4.5%,行业总值为1.6万亿美元。
Report, were it not for sports leisure clothing for three consecutive years to maintain the rapid growth of 7%, in 2016, even to the 3.8% growth of the industry as a whole. Fast growth in the second is the children's clothing, the growth rate of about 6%, the main benefit from a confluence of macro economic and social trends, performance is better than that of men's and women's clothing. In addition, men's 4% growth in 2016, has been for two consecutive years of growth more than women's clothing.
Clothing footwear analyst at euromonitor international Bernadette Kissane said: "although the functional sportswear on the size of the market for $78 billion, but 'movement style clothing is the power of growth. The movement style of shoes and clothing in the high speed growth, growth rate of 10% and 6% respectively in 2016."
Movement style clothing in addition to the rapid growth of emerging markets such as India, Thailand, this has always been in the United States believe that value of functional sportswear also showed a marked increase in the market. The so-called movement toward failure, that is, talk.
Movement toward a has become a trend in the United States, even Webster's dictionary is the "Athleisure (movement toward a" included in the 2016 edition of the dictionary.
Kissane believe that Ivy Park and Tory Sport makes the movement toward a continue to the emergence of popular sports brand. Nike, adidas and Riccardo Tisci, Olivier Rousteing, Stella McCartney designers such as cooperation, also to "want to sports into their daily clothing style design of customers" to provide more choices.
The famous American singer beyonce Knowles in the spring of 2016 created the sports leisure clothing brand Ivy Park. Because beyonce's influence, Ivy Park once sold will detonate a social network, and so did the movement toward a continued.
Rihanna and kanye west celebrities such as participation also fueled the movement toward a. Last year, rihanna, designed in collaboration with puma shoes "creeper" was chosen by the footwear news for 2016 shoes, no matter how many times replenishment will be immediately sold out. In 2015 the prize was kanye west and adidas Yeezy Boost 350 sneakers to win. In 2014, Stan Smith award is adidas shoes. For three consecutive years of annual awards are awarded to the sneakers shoes, visible movement toward the prevalence.
Given that Britain out of Europe, trump was elected President of the United States, China's new normal slow growth, consumers are to experience factors such as consumption, followed by the 2008 recession clothing consumption growth is likely to end.
"Clothing and footwear industry is expected to the compound annual growth rate of 2% for growth by 2021." Kissane said.